Splat Special
Splat · Commercial · 2020. Role: Concept & Art Direction.
Two commercials for the Splat Special line, cut into one film: the full range of flavours, then Coffee Out, built from abstract simulation.
The brief was the atmosphere of a high-end car commercial. The first film shows the range and the experience behind each flavour; the second builds Splat Special Coffee Out from intricate, abstract effects.
Sales grew sharply after release.
Some shots use pre-baked VDB simulations combined with X-Particles.
Houdini FX and Cinema 4D together gave a clean, high-quality result. Houdini handles every kind of simulation, liquids in this case, while Cinema 4D makes rigging and solid-body animation fast and precise.
- Client
- Splat
- Concept, art direction
- Pavel Chukhov, Kirill Peskov
- Producers
- Vadim Belov, Valentina Tronova
- Lighting, rendering, simulation, modelling, shading
- Pavel Chukhov
- Music
- Sunny Fruit, Siberian Summer
