iPhone 16 Pro
Apple · Commercial · 2025. Role: CG Generalist, Look Development.
Launch film for iPhone 16 Pro. Three hero shots and the visual language of Apple Intelligence.
As CG generalist and look development artist, I delivered three hero VFX shots: shading and lighting the device internals, and designing how the neural networks and the cosmic environment of Apple Intelligence look.
The R&D ran from dark, abstract worlds to light, minimal interpretations, and shaped both the inner and the outer identity of the sequence. The campaign passed 28 million views on YouTube.
- Client
- Apple
- VFX
- Electric Theatre Collective
- Motion design
- Electric Studios
- Grade
- Electric Colour
- CG Generalist, Look development
- Pavel Chukhov
